I'm a Creative Director and Art Director with over two decades of experience leading visual work across games, advertising, and brand. I specialise in building the systems, pipelines, and visual languages that let great work scale, whether that's a AAA game environment, a global campaign, or a luxury product launch.
My background spans real-time 3D, live action production, animation, and brand identity. I've led art organisations, built teams from the ground up, managed outsource partners across multiple time zones, and worked with major licensed IP and global consumer brands, including Microsoft, Shell, Absolut Vodka, and New Balance.
I believe the best creative direction is invisible. It creates conditions in which teams do their best work, in which a visual system feels inevitable rather than imposed, and in which the audience never has to think about the craft behind what they're experiencing. I lead collaboratively, delegate with confidence, and care deeply about building cultures where people thrive.
Currently available for Creative Director and Art Director engagements in games, advertising, or brand.
Skills
Direction & Strategy: Creative Direction · Art Direction · Visual Development · Brand Identity · Visual Language Systems · Campaign Concepting · Narrative World-Building
Production & Pipeline Real-Time 3D: Pipeline Development · Outsource Management · Asset Pipeline Architecture · Cross-Discipline Team Leadership · Agile / Sprint-Based Production · Vendor & Partner Management
Craft: 3D Design & Visualisation · Environment Art · Product Visualisation · Motion Design · Photography Direction · Live Action Production · UX/UI Art Direction
Tools: Unreal Engine · Blender / Maya / Cinema 4D · Substance Painter / Designer · Adobe Creative Suite · Figma · AI tools
Soft Skills: Team Building · Mentorship · Stakeholder Presentation · Creative Briefing · Executive Communication