There are projects where the brief arrives and you immediately understand the weight of what's being asked. This was one of them.

Gordon & MacPhail's Generations Mortlach 75 Years is among the rarest and most prestigious whiskies ever released. As Design Director, my role was to create a complete collector's object worthy of that legacy — one where every element, the bottle, the glasses, the Corian plinth, the leather bag, and all supporting collateral, felt like it belonged to the same considered world.

The bottle was the heart of everything. We wanted a form that felt sculptural rather than functional, something that could sit in a room as a piece of art long after the whisky was gone. The dramatic teardrop silhouette rising to a crystal spike, combined with the deep spiral ribbing that catches and refracts the amber liquid inside, came out of extensive exploration. 3D design was central to that process, letting us interrogate the form from every angle, test proportions, and understand how light would behave across different surface treatments before a single piece of glass was blown.

3D printing was equally important for the physical elements. The Corian plinth, with its soft wave-textured surface, and the paired tasting glasses with their leaf-form detailing, were all prototyped and refined through multiple rounds of printed models. Being able to hold something, to feel the weight and scale of it, tells you things that a screen simply can't.

The result is a release that holds its own against anything in the ultra-premium spirits world. Every detail was considered, tested, and crafted with care, which is exactly what 75 years of patience deserves.